Better Casino Bonus Terms and Transparency for UK Players

The online casino concept is based on two main advantages over land based casinos. Players can access the casino games from their homes, without ever leaving the house, and players can take advantage of generous bonus promotions which are nonexistent in land based casinos. While the bonus promotions are the most attractive detail for online players they can often be a double edged blade. Many operators have vague and terms which are not clear enough when it comes to bonus promotions. Violating bonus terms is the nu.1 reason which leads to confiscation of winnings. This is why the UK Gambling Commission has taken steps to ensure that all UK players have a fairer bonus transparency.

The UKGC’s executive director Sarah Gardner explains that: “Gambling firms must treat their customers fairly and not attach unreasonable terms and conditions to their promotions and offers. All Gambling Commission licensed businesses [must] immediately review the promotions and sign-up deals they offer customers and take whatever steps they need to take to the agreed timescales to ensure that they are fully compliant.” This means that now all operators from the UK must have clear bonus terms and explain all the conditions associated with a bonus promotion before the player signs up to claim the promotion. No more hidden terms which you have to be a detective to find on the casino website.

Another great novelty is that UK operators will have to remove wagering requirements associated with deposits. This is another big problem for both low and high roller players. As you already know many online casinos have a term where you need to wager your deposit three or more times before you can make a withdrawal. The UKGC is all for abolishing this term and allowing players to cash out their funds at any time.

As the CMA project director George Lusty explained: “Gambling always carries a risk, but players should never face unfair restrictions that prevent them from getting at their money. Firms mustn’t stack the odds against players by putting unfair obstacles in their way, or making it difficult for them to stop gambling when they want to.”

The new regulations by the UKGC predict fines for all operators who fail to comply with the new regulations. Ladbrokes and William Hill, as one of the biggest and most popular operators in the UK, have already committed to review their bonus offers and the ways players have access to their funds. We can only hope that all other UK operators will follow in their footsteps.

A light at the end of the tunnel?

We can freely say that the UK Gambling Commission is the leader compared to all other regulatory bodies in the online gambling industry. They are working hard on implementing all necessary measures to ensure that UK players have a fair and problem free gambling environment. This is the first step to an online gambling industry which the players find fair and reasonable and we hope to see more progress in the future.